December 18, 2015
A recent workshop hosted by the Airbus Group Corporate Technical Office (CTO) brought European innovation leaders to the corporation’s Ottobrunn, Germany campus for two days of discussions on Open Innovation implementation by business model innovation.
Organized by the German Zeppelin University’s National Competence Centre for Business Model Innovation, the workshop included sessions on such topics as technology licensing, competence transfer and commercialisation of intellectual property – all of which are applied by the Airbus Group CTO in its corporate-level role to promote and stimulate technology licensing, as well as business opportunities across the corporation and with external customers.
Otto Gies, Vice President and Head of Technology Licensing and Start-ups for the Airbus Group CTO Innovation Nursery, talks to workshop participants in the Airbus Group Innovations Showroom at Ottobrunn, Germany.
“This was an excellent opportunity to exchange ideas with some of Europe’s top thinkers, and it underscored the importance of an Open Innovation approach – where companies look at things from a different viewpoint,” explained Otto Gies, Vice President and Head of Technology Licensing and Start-ups at the Airbus Group CTO Innovation Nursery. “When realizing innovation with external partners, cultural change with outside perspectives often is the key to success.”
Corporations participating in the Ottobrunn workshop were Allianz, Rolls-Royce Power Systems, Henkel and SAP; with their management attendees presenting results of case studies that were developed over the past year. Providing guidance during the workshop was Professor Dr. Ellen Enkel, Head of the Airbus Group-sponsored Dr. Manfred Bischoff Institute of Innovation Management at Zeppelin University.
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